What Did The 4:44 Tour Bring In For Jay-Z?
By Ryan Velez
There have been a lot of rumors about Jay-Z’s 4:44 tour and its sales, but with it coming to a close, Pollstar has released some preliminary statistics about exactly how well it did. “With $24.3 million grossed on the headline shows reported (an average of $1.43 million gross per night) and data from 17 headline gigs outstanding, more reporting would almost surely put Jay-Z into the Top 50 of Pollstar’s Year End Worldwide Tours chart,” the site reports.
Individual reports include a sold-out 13,292 tickets at NYCB Live: Home of the Nassau Veterans Memorial Coliseum in Uniondale, N.Y., Dec. 2, which grossed $1.31 million; 18,147 tickets (sold out) Nov. 29 at Capital One Arena in Washington D.C., which grossed $2.2 million; two nights at Barclays Center in Brooklyn Nov. 26-27, which moved a combined 31,253 tickets and grossed just less than $4.4 million; and 15,735 tickets sold out at American Airlines Arena in Miami Nov. 12, which grossed $1.7 million. He also sold out two nights at the Air Canada Centre in Toronto, with 25,270 tickets sold and $2.3 million grossed Nov. 22-23. Of the reported dates, the average tickets sold was 13,721 per show, with an average ticket price of $104 with seats ranging from as low as $30 for the cheap seats to nearly $300 on the top end.
Two dates were canceled in Lincoln, Nebraska, and Fresno, California. These are two smaller markets, but combined with production issues, and some media reports of empty seats and cheap StubHub tickets at the beginning of the tour, there seemed to be cause for concern.
However, a Live Nation representative told Pollstar at the time that with the tour’s ticketing configuration, the 4:44 tour in early November had already outsold Jay-Z's previous 35-date Magna Carta tour. General managers of the venues where tours were canceled also offered explanations.
Fresno’s Save Mart Center Assistant GM Sean McElhinney said, “It’s tough when you get into the round. There are a lot more obstructions they have to work around than on a typical end stage. But it’s a lot better for the fans. And there aren’t a lot of artists who can perform in the round. It’s not an easy feat, playing in 360.” Most of the dates have yet to be reported, but it is clear that Jay-Z is a major selling force for tickets still.