Black Female Voice-Over Expert Shares Tips On How to Make It In The Voice Business


By Victor Ochieng

The annual That's Voiceover! career expo is around the corner, and those who'd like to make forays into the voice-over business will get an opportunity to learn tips on how to venture into the lucrative career. The event is schedule for November 4, 2017 and will be hosted by voice over actress Joan Baker at The Times Center in New York City.

If you're one of those who've been listening in amazement at those television and radio commercials, or those sweet voices in video games or movie trailers, you may have also wondered who the people behind such great works are and, maybe, how to land such jobs. But now, with That's Voiceover! expo, Baker, author of Secrets of Voice-Over Success, will leave no stone un-turned as she takes you through the fundamentals of voice-over business.

Baker is among the most gifted female voice-over artists in the business. She possesses an admirable track record, having voiced several different projects, including Showtime's Red Shoe Diaries, a documentary that featured, among other people, President Bill Clinton, and was shown at the Little Rock, Arkansas-based William J. Clinton Presidential Library. Baker has also done TV promos and infomercials for other notable entities, including a promo he did for Muhammad Ali Center in Louisville, Kentucky, that was shown and well received during the 2005 Olympic Games.

Baker and her husband of about 20 years, Rudy Gaskins, are the proprietors of Push Creative Advertising and are also the founders of the Society of Voice Arts and Sciences (SOVAS), a nonprofit initiated in 2005 with the focus of providing education, training and exposure to aspiring voice over actors. It's SOVAS that produces That's Voiceover! and the annual Voice Arts Awards, which will be going down at the Jazz at Lincoln Center's Frederick P. Rose Hall in New York City this coming Sunday, November 5, 2017.

That's Voiceover! is this year in its tenth anniversary and will be dissecting the behind-the-scenes of the highly secretive voice-over business that has for many years been dominated by white males.

“The secret society [of the voice-over business] is due in part because it’s a career that happens behind-the-scenes,” says Baker. “It’s a career that’s hidden from the public eye. Everyone knows what it takes to become an actor, a singer, a dancer, a doctor, and a lawyer. There’s no educational institution dedicated to becoming a voice-over actor, so there’s not a lot of material or a lot of known facts on how to do this. When I wrote my book, Secrets of Voice-Over Success, one of the things that made it clear to me was that there is no one way to make it in the voice-over industry. You can put your stamp on how to do it.”

African Americans interested in the business shouldn't hold back, considering that there is an increased demand for diversity, says Baker, who also notes that diversity makes it possible to "sell a variety of products and brands."

If you're truly aspiring to get the details of the business, don't miss That's Voiceover!