Dr. Sinclair N. Grey III - Business Cards Are A Necessity


Have you ever been to a networking event and asked someone for their business card and they didn't have any with them? What did you do? Did you put their contact information in your phone? Did you write it down on a sheet of paper? Did you simply give them your business card and walk away?

I have a hard time understanding how people can attend networking events without having any business cards. To that I say, 'I don't want your business' nor' do I want you to call me.'

As an entrepreneur, you should have plenty of business cards with all at all times.. Let me say it this way. Carry business cards wherever you go – to network events, to the store, and to the gym. I hope you get the point. You never know where you next BIG business deal may come from.

It's important to understand that just having a business card isn't good enough. What's on the business card will attract people to you. Is your picture on the card? What about your email address? Does your business card even say what you do?

Without having a professional business card, people won't take you seriously. Being an entrepreneur is all about building relationships and having people remember who you are and what you do. That's why your business card is so crucial.

Here are some things to remember about having a business card:

Use good paper stock. If your card stock is flimsy or cheap, people will notice and judge your business as cheap. Even though you may make a great impression with your elevator pitch, leaving a potential client/customer with a flimsy card will shoot you in the foot. Invest in good paper stock.

Include your picture. Always remember this - it's important to sell yourself. People may not remember names and/or company's, but they will remember your face. Let me say it this way – your face is associated with what your offer. Use your photo as the brand of your company. By the way, make sure your photo (headshot) is professional.

Readability. I have 20/20 vision and if I have to strain to read your business card, I will not do business with you. How much effort does it take to make sure your business card is readable? Even though this is common sense, the sad reality is that too many people will simply put anything on their card without considering the end user in mind.

Does your card tell people what you do and/or provide. Using generic terms such 'trainer' or 'consultant' leaves little information. Put on the card what type of work/service you and/or company provides. Don't have people guessing or assuming. The clearer you are on your business card, the better you come across

Business cards allow people to call you, email you, and do research on you and/or company. That's why you need a website on your business card.

FYI – if you have a business, please don't use a gmail, yahoo, or hotmail as your email address. People want to do business with a business, not a generic email account. Make the investment.

Dr. Sinclair Grey III is a speaker, author of The ABC’s of Making Business Networking Work For You , and success coach. Contact him at drgrey@sinclairgrey.org or on Twitter @drsinclairgrey. If you're ready to take your business to the next level, go to www.sinclairgrey.org and fill out the contact form.