Here’s Why You Shouldn’t Wait for the Non-Existent ‘Right Time’ to Build Your Dream Business
Reported by Liku Zelleke
Many entrepreneurs – especially those trying to become one – believe that the business world is made of rules that should be followed if any success is to be achieved. Well, while there may not be any set ground rules, there are some innovative ways successful business owners have worked their way to the top – one of them being not to follow the rules.
Below is one business owner who shared her secrets – about how she went against the advice she was given as well as other pearls of wisdom:
Celebrity wellness and fitness maverick Latham Thomas is the founder of Mama Glow – the lifestyle brand inspirational website. People go to her to seek advice on education, holistic services and how to handle becoming new mothers. During her more-than-a-decade of dispensing advice she has had the privilege of dealing with clients like Alicia Keys, Rebecca Minkoff and tennis stars Venus and Serena Williams.
The advice she didn’t take, Thomas says, was all of them – she set off on her own track.
“… I created my own path and blazed a trail that I am still following. I didn’t craft an airtight formal business plan or even really evaluate the traditional business metrics prior to diving into business with Mama Glow,” she says.
Too much thinking and waiting for all the stars to fall in line could be a hindrance, perhaps a permanent one.
“I think in some instances a healthy dose of naiveté helps to jumpstart you along your course before you have time to start second-guessing yourself and whether you’re capable of such a feat,” Thomas says. “I saw a need and was called to do this work. I’m glad I didn’t wait for the ‘right moment’ to start. It was and has been a learning process the entire journey.”
Excuses and the 101 obstacles that everyone has to overcome can’t be used as reasons why anyone can’t succeed; Thomas had her share of issues that needed to be dealt with – but she still went ahead and built her dream business.
She says, “I am a single mom raising a son in NYC and growing a business in tandem. There are always so many balls in the air when you’re an entrepreneur and the biggest challenge for me was and still is ‘time management.’ I have learned the value of my time and the necessity of delegating tasks and surrounding myself with a trustworthy and exceptional support team. I come from a legacy of women who do it all and take care of everyone, so rewiring myself to create more space for brilliance was key.”