By Victor Ochieng
In a press release by Ahold USA that was posted on PRNewsWire.COM, the retailer announced an exclusive partnership with the entertainment star. This was in regard to the release of a floral line dubbed The Queen Collection, all of which are designed by the award-winning entertainer. The collection, which includes bouquets and plants, reflects her iconic style and a presentation of beautifully done arrangements and premium selections of high quality flowers.
The new line has been available since October 7 on Ahold USA stores of Giant, Stop & Shop, and Martin’s Food Markets.
“I love flowers, giving them and receiving them, so when Ahold USA presented me with this incredible opportunity, I jumped at the chance to create my own floral line that is beautiful, and easily accessible at popular grocery stores, at affordable prices,” said Queen Latifah. “I am extremely proud of the innovative designs we’ve created and the quality flowers that I have handpicked exclusively for The Queen Collection.”
Striking a deal with Ahold USA is a big milestone as the store is among the largest world retailers, boasting of 780 supermarkets spread across 14 states. Those interested in placing their orders online can also do so through Petal Delivery.
Latifah’s new line sports two orchids and eight royally designed bouquets. Each of the packages is named in line with the exact feeling it’s intended to convey to the user. Some of the names found on these in-store bouquets are “Unity Bouquet,” “Be Your True Self,” “Majestic Crown,” “High Power” and “Confidence Bouquet.” The bouquets start at an affordable price of $10.88.
Online arrangements sell within the range of $60 and $70 are similarly named to the in-store collections. Reports say each of the flowers used in the bouquets are all sustainably obtained from certified floral companies.
“We are thrilled to embark on this exclusive partnership with Queen Latifah,” Kelly Krutz, Ahold USA Floral Portfolio Lead, said in a press release. “[She] is not only a renowned and award-winning global entertainer, but also someone with impeccable taste and style that shines through in The Queen Collection.”
The unveiling of the new floral line adds to Latifah’s businesses. Besides her roles as a musician and actress, she’s also a model, television producer, and talk show host.