Dr Boyce Watkins: When your audience isn't responding, blame yourself, not them
by Dr Boyce Watkins
I see a lot of singers, rappers and entertainers who can't understand why they haven't made it big yet. While it's easy to think that you're not famous because you haven't been discovered or people just aren't respecting you, the reality might be that your music just isn't connecting with the people.
Try using focus groups to get people to give you their honest opinion. This is a good business strategy used by corporations to make sure they don't put out bad products.
Most of the time, if the audience doesn't respond to your music, it's not because "they be hatin," or you just haven't made the right connection. It's typically because your marketing strategy and product aren't resonating with the audience.
When I first put the rapper Young MA on my facebook page, I could tell that she was eventually going to become famous. The reactions I saw to her music told me that eventually, the world would know her talent. Just a few months later, I saw her on the cover of XXL magazine, and she is now one of the most famous hip-hop artists on earth.
Most of the time, real talent gets a specific reaction from the audience, whether it consists of 10 people or 10 million. The same is true for social media responses to your videos or albums you release in your hometown. A lot of artists think that becoming famous is just about luck, but typically, when I meet a well-known celebrity, there is something about their style that clearly makes them a standout.
Never blame the world for not recognizing your talent, there is no conspiracy against you. It isn't just about how much money you have or how many famous people you can ask for "the hookup." If you want to figure out how to step your game up, look at yourself and ask, "Am I giving the audience what they want, or am I giving them what I WANT?"
That can make all the difference.
Dr Boyce Watkins is a Finance PhD and founder of TheBlackWealthBootcamp.com