Rapper Drake Pumps Life into Omni Startup


By Victor Ochieng

Omni is an online app that enables users to arrange for their belongings to be picked and kept safely for them. Through the app, a user expecting luggage, for instance, can reserve an Omni concierge to pick it up and keep it in one of the Omni stores. Once the item is picked up, it’s photographed and the images are kept in the system for easy tracking and delivery.

Once the items are properly catalogued, users can use the app’s Check-Out option to track their belongings and provide instructions for the items to be delivered to a place of choice.

The Omni Company organizes for the storage of items, provided they can be carried safely by one concierge. The storage is charged at $0.25 per month for items of standard size, while larger items are charged at $2 per month.

If for any reason a customer doesn’t want an item to be photographed and catalogued in the company’s system, they indicate “private” on the package and Omni concierge won’t open it.

Drake went into the deal after meeting Omni founder Tom McLeod through a partner, according to a TMZ. According to the site, the two built a rapport as a result over their shared love for sneakers. McLeod got an opportunity to share the business idea with the rapper and Drake bought into the idea.

Drake isn’t the first celebrity figure to pump money into the idea. Justin Bieber’s manager, Scooter Braun, Boston Celtics player David Lee and actress Sophia Bush are some of the figures who’ve invested in the business. The founder has secured up to $2.5 million in angel funding.

The startup is currently operating in San Francisco in select zip codes. Currently, those who would like to use the app can only get it from iTunes, although a web and Android version is on the pipeline.



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