By Ryan Velez
EURWeb reports that real estate expert Ella Coney has begun sharing some of her expertise with the world in a new book, “Ella’s Golden Eggs: How to Conquer Real Estate and Never Be Broke Again.” Currently, Coney offers money management classes for youth in Denver, Colorado, as well as her books and work in real estate. The guiding principle that Coney uses? “Set a concrete financial goal and put one foot in front of the other to get there.”
This may sound easier said than done, but Coney had no easy road to get there. In fact, 35 years ago, following a lost job and an eviction breathing down her neck, Coney was suicidal. “It was so bad that I tried to take my own life,” says Coney, “but I was meant for more.” Coney was in a coma for three days and, when she awoke, this is what happened: “My sister Helen was there and a poem was written on the ceiling above me. It was titled, Don’t Quit, and I didn’t quit.”
The story would be profiled in Coney’s first book, a memoir called When You Fall Down - Get Up! Based on her own personal journals, it profiles Coney’s beginnings in the Denver projects to her current career in real estate. One of the major junctures in her early life was in 1973, where she was faced with a difficult choice: choosing between jail time for welfare fraud versus joining the military. After being honorably discharged eight years later as a disabled veteran, Coney still had to find a new path.
Real estate would end up being her choice. Coney purchased her house in 1986 and has not looked back since, earning more than $1 million in net worth. The concept for the first memoir would come from Christmas in 2003. After giving all of her immediate and extended family members envelopes with cash in them as holiday gifts, she was asked, "Ella, how were you able to go from welfare and the projects to being a millionaire?" Now that she has shared what she was able to do to elevate herself from her lowest point, Ella Coney is planning to help others do the same with her latest book.