By Robert Stitt
On its website, eHarmony says it “is committed to helping singles find love every day,” and with more than 20 million users, the dating site boasts that its founders are confident in their ability to do so. The eHarmony Compatibility Matching System® matches single women and men based on 29 Dimensions® of Compatibility for lasting and fulfilling relationships. Dr. Warren insisted that these dimensions were indeed accurately predictive of relationship success, and could be used to match singles. Ten years later, eHarmony’s compatibility matching is responsible for nearly 4% of U.S. marriages.”
With such great success at matching men and women, the folks at eHarmony started to ponder the possibility of making even more matches, prompting the dating giant to tweak its patented 29 Dimensions of Compatibility to match bosses and employees. While this may sound like the setup of a great SNL skit, this is 100 percent true. With upwards of 70 percent of American workers reporting unhappiness at their jobs, and a leading cause of that unhappiness tied to their bosses, the table was set.
The new eHarmony recruiting service would take into consideration the personalities of the boss and employee, but would also build profiles off of a list of variables. The employees and potential employers would answer questions related to job skills, personality, work, cultural values, and job skills. While likely free for workers looking for a job, businesses would pay for a profile match.
The eHarmony matchup, named Elevated Careers, will launch in 2016. The company expects it to have a huge overnight impact; internal projections estimate the majority of the company’s revenue will come from this portion of the match making within three years.
An eHarmony spokesperson said, “Nobody has really matched personalities in terms of the applicant and the supervisor. That’s not something that LinkedIn or Monster do. [The career market] is such a big market that we do expect it to grow faster than our core product.”
Just how big are those projections? The online jobs market is estimated at over $6 billion a year. Switch, Poachable, and Jobr have already tried to bring profile matching into their process. It simply makes good sense to follow suit if you are eHarmony. After all, eHarmony already has the infrastructure.
One wonders how many illicit relationships between bosses and workers are going to result in more trouble for companies when the matches go a little too well.