By Robert Stitt
If Kevin Hart wasn’t big enough, he soon will be. The star of the “Laugh at My Pain” comedy tour was the second highest paid comedian in 2015 behind only Jerry Seinfeld. But that was 2015.
A new year brings new plans, new investments, and new money to be made. Hart’s business, Hartbeat Digital, is teaming with production giant Lionsgate to start a new video-on-demand service known as Laugh Out Loud (LOL). Hart plans on making all of his future content, except features and touring, available only on his LOL platform.
According to Deadline, one of the many series Hart has planned includes an undercover camera series with Hart as a Lyft driver. He will also use his platform to highlight up-and-coming comic stars. One who has already made waves on Vine and Facebook is Logan Paul. While the plan is to focus on VOD, he is not ruling out original series’ that could find their way to television.
Lionsgate already has two other similar services. One, Tribeca Shortlist, has been on line since 2015 and the Comic-Con HQ is slated for its kickoff during the summer. Laugh Out Loud plans to launch sometime later in the fall. The LOL and Hartbeat president will be Codeblack CEO Jeff Clanagan. Clanagan and Hart have been business partners for over 10 years.
Lionsgate CEO Jon Feltheimer had this to say about the collaboration: