Can services replace manufacturing as an engine of development?
Manufacturing expansion has been special as a vehicle for job creation, productivity increases, and growth in non-advanced economies since the second half of the last century. First in Latin America, followed by Asia, and a renewal of production systems in Eastern Europe, rising manufacturing levels served as a channel to transfer labor from low-productivity occupation to activities using more modern technology coming from abroad.
This was facilitated by the easier cross-border transferability of manufacturing technologies relative to other sectors, particularly of labor-intensive segments in the recent era of production fragmentation and value chains. Once certain minimum local conditions were in place, convergence toward productivity levels in frontier countries was relatively faster than in other sectors.
Two issues are now casting a shadow over possibilities of replicating or deepening such a process. First, the very same “footloose” nature of manufacturing also leads to its high sensitivity to minor changes in overall competitiveness factors, such as labor costs, real exchange rates, business environment, infrastructure, and others. Over time, this has led to waves of relocation and spatial concentration in specific countries in the developing world for each of the tiers of sophistication in value chains. Chart 1 depicts the large variation of experiences with manufacturing employment and gross value added between emerging markets.
Second, ongoing technological changes reducing the weight of labor costs are threatening to unwind some of the motivation for transferring manufacturing to non-advanced economies (Canuto, 2017). The historic recent experience of using manufacturing exports as a platform for high growth will likely become harder to expand, sustain or obtain in the case among latecomers. At the very least, one may say that the bar in terms of requisites of infrastructure, business environment, local availability of skilled workers and other competitiveness factors is going up.
Natural resource-based activities offer opportunities for technological upgrade, productivity increases, exports and – volatile but positive – economic growth, but not the massive job creation of manufacturing. As such, a question increasingly asked is whether services could eventually foot the bill in terms of quantity and quality of job creation in developing countries. Would ongoing technological changes lead to higher transferability of technologies and tradability of services? To what extent local manufacturing bases would still matter as a precondition for production of services? Those are among the questions approached by Hallward-Driemeier and Nayyar (2017).
Hallward-Driemeier and Nayyar call attention to how advances in information and communications technologies (ICT) have made some services – financial, telecommunications, and business services – increasingly tradable. That process has been making
feasible the diffusion of technology and the possibility of exporting in addition to attending local demands.
They also highlight the high potential of reaping economies of scale in those services highly impacted by ICT, especially as very low marginal costs are incurred by adding units to production. R&D intensity has risen, with as an example, expenditure in business services rising close to 17 percent in 2005-10 from 6.7 percent in 1990-95.
On the one side, like manufacturing, opportunities for local technology learning and raising productivity in developing economies may be created by increasing international tradability and technology transferability. On the other, unlike labor-intensive manufacturing, those services are not expected to be a strong source of jobs for unskilled labor.
The low-end services that remain users of unskilled labor are less likely to create opportunities of productivity gains. With exceptions – the authors mention construction and tourism services – there is less scope in the services sector to yield simultaneously high productivity increases and job creation for unskilled labor, at least as compared to what manufacturing-led development provided in previous decades.
How about the connection between manufacturing and services? Besides the increases of demand for stand-alone services with high income elasticity, what are the prospects for the demand for services accompanying the current transformation of
manufacturing? To what extent supply and demand for these manufacturing-related services benefit from local manufacturing bases?
Hallward-Driemeier and Nayyar call attention to the rising “servicification” of manufacturing, as the latter is increasingly “embodying” and “embedding” services, while the share of component manufacturing and final assembly in value added declines (Chart 2).
The relevance of embodied services in manufacturing products has risen either as inputs (design, marketing, distribution costs, etc.) or trade enablers (logistics services or e-commerce platforms). Furthermore, services are also increasing embedding services that come bundled with or added to manufactured products. They point out as illustrations apps for mobile devices and software solutions for “smart” factories. They conclude (p.162):
"While a range of 'stand-alone' services and some embedded services can provide growth opportunities without a manufacturing core, the increasing servicification of manufacturing underscores the growing interdependence between the two sectors. Given this deepening interdependence, policies that improve productivity across different parts of the value chain will result in the whole being greater than the sum of its parts. The agenda therefore should be to prepare countries to use synergies across sectors to participate in the entire value chain of a product while also exploiting stand-alone opportunities beyond manufacturing."
In sum, the challenge to achieve simultaneously employment of unskilled workers and substantial increases of productivity are becoming taller. Furthermore, those horizontal productivity and competitiveness factors - including local accumulation of capabilities, low transaction costs, infrastructure improvement, etc. - that were crucial for a broad and deep manufacturing-led development are now extended to services. There is more complementarity than substitutability between productivity and competitiveness factors in manufacturing and services. There is no alternative but to raise the bar domestically if a developing
country wants to enjoy any of these as engines of growth.
Otaviano Canuto is an Executive Director of the World Bank. The opinions expressed in this article are his own.