Amazon "Basics" Well Beyond the Basics: World Domination?

Amazon keeps expanding its market share. Its "Basics" program and Amazon "Prime" explain why. Time to bust up Amazon?

Amazon launched a house brand, called AmazonBasics, in 2009. It was originally a way for Amazon to sell low-cost, generic versions of electronics accessories, like cables and plugs. Over time, Amazon has expanded its offerings dramatically, to the point where it’s difficult to see how the brand still refers to “basic” products.

Quartz trawled through the Internet Archive’s Wayback Machine, which archives websites throughout the history of the web, to see how many products Amazon has offered on its AmazonBasics landing page. The earliest archived result is for Jun. 8, 2013, when 252 products were listed for sale. Four and a half years later, there are currently 1,506 products for sale.

Amazon now offers a private-level version of just about everything it sells, from jeans and bathroom supplies, to bedsheets and lingerie—even books and movies. Amazon is on a path to be able to offer anything anyone wants for the lowest price possible, and with an integrated delivery network, as quickly as possible. Some consider that world domination; others, possibly a monopoly.

World Domination?

My Take

  1. If it's good for the consumer, then its good for the economy and I am happy with it.
  2. Lower prices and faster service are both good for the consumer.

For the same reasons, we should abolish all tariffs and subsidies effective immediately, whether any other country does the same or not.

Fair Trade is Free Trade

Regardless, the same parrots protesting free trade will soon be all over Amazon.

Strange Advocates

Praise for free trade comes (or rather once did), from the strangest of places: Paul Krugman.

Once Krugman took up the liberal left cause, he lost his mind on many things.

The best position paper supporting free trade that I have seen comes from Ana Eiras, Senior Policy Analyst on International Economics, Center for Trade and Economics (CTE).

I discuss her article in Will Globalization Survive Trump?

Mike "Mish" Shedlock

No. 1-21

Both Apple and Amazon share an ugly truth and that is their strong ties to America's government has in many ways allowed them to create a persona or facade that far outshines reality. This allows each company in its own way to exploit us while masking the huge amount of income they pluck from our government on all levels. The article below explores how each of these companies feed at the tit of our government sucking in a slew of American tax dollars while displaying tactics that harm the society they claim to serve.


With the holidays in full swing, it seems Amazon has made it their company mission to be in our face. Not only that the company has made it their policy to know when you are sleeping, to know when you're awake, to know when you are bad or good through its ties with the CIA and NSA.

Recently Amazon seems to have increased the number of cross-company promotions that offer up Amazon Prime for free in an all gloves off effort to expand their customer base and weasel into the lives of those who have resisted its advances. The article below urges you to loudly just say NO!


It's easy money for amazon. They have the data and knows what the trends are and what's profitable based on other sellers transactions. :) Amazon is sitting on top of a gold mine.



Which is why the valuations of Uber, AirBnB and other explicit middlemen, will be tough to sustain. Their, like Amazon’s, core current advantage is their walled reputation/review databases, enabling them to contribute some implicit trust to transactions between two people with no idea who the other is. But if one assumes a given guy’s reliability and desirability as an Uber passenger correlates with his ditto as a couch surfer and buyer and payer for of whatever Amazon sells; as well as his ditto for being on the seller end; those profiles/histories will eventually find a way move from single service providers, to federated databases accessible by all. Leaving anyone attempting to insert themselves into the value chain as pure middlemen, a bit squeezed.


In the future, people will complain that factory direct web sites cut out retailers like Amazon. Then factory direct web sites will be cut out by materials suppliers. Buy your bulk bag of beans directly from the guy who picks them.