Amazon Hauling Cargo on I-10 in Self-Driving Trucks Developed by Embark


Embark, Electrolux, and Ryder have partnered in a driverless truck endeavor on a 650-mile I-10 route.

A poster on Reddit uploaded the the feature image and asked: Saw this on the I-10 today. Is amazon making driverless trucks?

The answer is no. Rather, Amazon is using self-driving trucks made by Embark, but neither company would comment on it.

CNBC spotted the Reddit image and discussed the event in Amazon is hauling cargo in self-driving trucks developed by Embark.

Embark CEO Alex Rodrigues said, “Embark moves freight for a number of major companies on the I-10, however we cannot discuss any company specifically as our relationships are confidential.”

An Amazon spokesperson said, “We are always innovating and working with innovative companies to improve the customer experience and safety of our team. We think successful over-the-road autonomy will create safer roadways and a better work environment for drivers on long-haul runs. ”

In October 2018, the National Highway Transportation Safety Administration issued its updated AV3.0 policy, which has helped autonomous vehicle firms such as Embark figure out how to test their technology before driving on public roads and which rules they need to comply with to stay there.

Embark Video

Embark CEO Alex Rodrigues: "Embark, Electrolux, and Ryder are working together running the longest automate freight rout in the world. 650 miles starting in Texas and ending in California. On the Frigidaire line, we drive over 100 million miles a year."

"Embarks approach is unique. Our automation is designed specifically for the highway. We rely on Ryder's trucks and drivers to ferry freight between the warehouse and the interchange.

Ryder CEO Chris Nordh: "We manage over 230,000 vehicles across North America serving over half the fortune 500 countries."

Embark's trucks pick up at the edge of the interstate and from there, the computer drives it 650 miles, all the way to California."

For now, Embark says it is testing with a backup driver it it appears not in every case. Regardless, that won't last long.

“This is the first time someone has demonstrated this end-to-end," Embark CEO Alex Rodrigues says.

I do not know if the winner will be Embark, Waymo, Otto or some combination. But the technology is advancing rapidly.

Shortly after these technologies are approved, most interstate truck traffic will be driverless.

Embark, Electrolux, Ryder, and Amazon all embraced the point-to-point interstate model I suggested many years ago.

Mike "Mish" Shedlock

Comments (25)
No. 1-15

I still think it's too early to celebrate putting millions out of work. Particularly in this economic environment. But whatever.



  1. Increased productivity is always a good thing. It lowers costs and improves standards of living.

  2. There is a shortage of truck drivers.

St. Funogas
St. Funogas

With all due respect, in regards to "putting millions out of work," I'm having a hard time picturing in my mind, either of the two following scenarios:

  1. Two guys sitting around a table brainstorming and saying, "Hey, let's start up a business that provides jobs for people who are too stupid, lazy, uncreative, uneducated, risk-aversive, uncommitted, or just generally lack the cojones to start up a business of their own."

  2. The same two guys, after they get a successful business up and running after putting in 100+ hour weeks, taking huge risks, and risking large sums of money, sitting around a table brainstorming and saying, "Hey, let's invent some technology that puts people out of work who are too stupid, lazy, uncreative, uneducated, risk-aversive, uncommitted, or just generally lack the cojones to start up a business of their own."

People generally don't start up a business for the express purpose of putting people to work, or invent technology for the express purpose of putting people out of work. They start up a business for one reason, and one reason only: to make money. Everything else is incidental because if they aren't making money, they don't have a business. The fact that people get jobs in the process of them starting a business is just a fortunate byproduct for those of us who lack what it takes to start their own business.

Major kudos to the guys with brainpower enough to invent self-driving trucks!


oh my...

"Model 3 owners have taken to social media and online forums to air issues they’ve had with their sedans due to the frigid weather of the last week. Cold conditions are a drain on battery range, no matter the car brand. But other predicaments are particular to Tesla.

Ronak Patel, a CPA auditor in New Jersey, bought a Model 3 last August. He’s driven about 150 miles in the cold over the last few days. “My biggest concern is the cold weather drained my battery 20 to 25 miles overnight and an extra five to ten miles on my drive to work,” he said. "


A typical "driverless vehicle" headline: pure baloney. From the CNBC article: "Generally, Embark trucks operate on roads with test drivers on board." So not a driverless vehicle at all. I am so tired of reading these fake stories. Give me one example of a true driverless vehicle operation please.