GE Drops Out of DOW After 111 Years: GE Needs New Slogan, Any Suggestions?

GE has been a part of the DOW index since 1907. You can officially kiss GE goodbye.

In the latest setback for a troubled conglomerate that once had highest market value of any U.S. corporation, GE Drops Out of the Dow After More Than a Century.

The decision to drop GE, an original member of the Dow that has been a member of the 30-stock index continuously since 1907, marks the latest setback for a firm that once was the most valuable U.S. firm but has been hit hard in recent years by the unraveling of its finance business and competitive problems.

With the departure of GE and the addition of Walgreens, “the DJIA will be more representative of the consumer and health care sectors of the U.S. economy,” said David Blitzer, chairman of the index committee at S&P Dow Jones Indices, the company behind the Dow. “Today’s change to the DJIA will make the index a better measure of the economy and the stock market.”

The company, which in the 1990s was the most valued U.S. company, has shrunk over the years. Under former CEO Jeff Immelt, the company shed its NBCUniversal media business and shrunk its GE Capital arm, which was once of the biggest U.S. lenders.

More recently, the Boston-based company struck a deal to sell its century-old railroad business, part of a plan to shed $20 billion worth of assets by the end of next year. It is also looking to sell its century-old lighting business.

Walgreens ended Tuesday’s session with a market value of $64 billion. It joins the index even though its larger drugstore rival CVS Health Corp. isn’t a member. CVS is in the process of buying health insurer Aetna Inc.

Component stocks of the Dow are selected by the index committee, a group that includes editors of The Wall Street Journal, which is published by Dow Jones & Co., a part of News Corp.

We Bring Good Things to Life

"We Bring Good Things to Life" was an advertising slogan used by General Electric between 1979 and 2003. It was designed by the advertising firm BBDO led by project manager Richard Costello, who would later go on to become head of advertising at General Electric. The slogan was designed to highlight the diversity of the products and services the company offered.

Imagination at Work

In 2003, the WSJ reported GE Plans New Ad Slogan To Replace 'Good Things'

After more than 23 years, General Electric Co. has decided to dump its well-recognized slogan, "We Bring Good Things to Life," and will spend more than $100 million to launch a new campaign with the tagline, "Imagination at Work" in a major, and possibly risky, effort to overhaul the company's image.

Another Slogan Needed

Any suggestions?

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Mike "Mish" Shedlock

Comments (23)
No. 1-23
FelixMish
FelixMish

"We brought good things to life." Kind of like a grandmother?

flubber
flubber

"We light up the basement"

Realist
Realist

Last one out the door; turn off the light.

Mcklaipm
Mcklaipm

Mismanagement at work

AWC
AWC

The Dimmest Bulb on the Christmas Tree.

BornInZion
BornInZion

Lt. Electric

sdcolorado
sdcolorado

GE: Financialization At Work ! Who needs real products any more, They are so 19th Century!

Tengen
Tengen

Exactly. As usual The Onion was ahead of the curve on this, when they joked 20 years ago that Nike should stop making shoes and switch its core business to advertising non-existent products. Hype is where it's at!

Tengen
Tengen

Maybe GE's slogan was a typo and the last word was actually "blight". Reminds me of the crumbling industrial towns where I grew up!

jaizh
jaizh

How about "GE(e) what happened?"

Greggg
Greggg

Warren Buffet renamed it already, "I don't understand the whole place."

Jojo
Jojo

Another poorly managed company bites the dust. Proper management is important! Similarly, Trump's poor management of the USA could put us into the has-been column by the time he is done...

KidHorn
KidHorn

I bought a GE fridge about 5 years ago. The door seals don't seal any more. It's like they lost air pressure in spots and warped. New seals cost $225 for the parts alone. Or I can just replace both doors by myself for $500. How can a $900 fridge have $500 doors? I'm done with appliances from american companies. Even if I have to pay a tariff, all my future appliances will be Korean. Good riddance GE,

LawrenceBird
LawrenceBird

Doesn't the DJIA need a new name too?

RonJ
RonJ

The DOW needs a new name.

Walgreens is not an industrial company.

Liberaldisdain
Liberaldisdain

The Obama loving CEO killed this company with political correctness. My son works for a subsidiary. When he filled out the job application there were a slew of questions about how he "self-identified". The new slogan and tv ads reflect this.

Hipponoceros
Hipponoceros

GE slogan: "Hey, at least we aren't Sears..... Yet.

TSPsmart.com
TSPsmart.com

"Generally (Wealth) Extracted" like the rest of corporate America

cecilhenry
cecilhenry

GE: Diversity is our strength!!!

Six000mileyear
Six000mileyear

Before GE began to falter, I called the conglomerate "General Eclectic". Now that it's stock is no long part of the Dow Jone's Industrials I call it "General Ejected"!

shum
shum

"$84bn of goodwill and still everyone hates us"