Hello Google Chrome: What the Hell Happened to Autoplay Ad Blocks?

What happened to Google Chrome blocking videos, autoplay ads, and other obnoxious practices?

Reader Brian just sent this Email:


I know this drives you nuts, too. What happened to Google Chrome blocking videos, ads etc.? They made all of this noise about Chrome now blocking obtrusive videos and advertisements. That seemed to be in effect for maybe 60 days. Now Chrome will play anything. Any obnoxious, dumb ass video that you CANNOT STOP, whether on desktop or the browser. I have searched around on what happened with the change to no avail, for at least a month. Did they reverse the change? What happened?



Worse Than Ever

Things are worse than ever before. A number of websites not only have auto-play ads, but you cannot even stop the damn videos until the ad plays.

I was thinking about this yesterday before Brian wrote. And this morning when I got up, my computer was plying two audios at once.

One trick that I have seen a lot of lately (and the one that struck this morning) is the "delayed attack". After some period of time an autoplay video ad kicks in. I often have 50 links open at a time than have to go hunting around for the one causing the problem.

Why so many links open?

Many times I refer to several articles in one post. I accumulate as many a eight articles on a topic and narrow down when I start a post.

Flashback December 19, 2017

On December 19, 2017 I wrote Google Targets Bloomberg's Autoplay Ads: Hooray!

Update on Better Ads

Google gave us this Update on Better Ads.

Google's announcement stems from the Coalition for Better Ads report on Least Preferred Ad Experiences for Desktop and Mobile Web.

Chrome Changes You Try Yourself

When investigating Google's cop-out today I came across a list of things you can do yourself from within Chrome, not requiring ad-blockers.

I just made these setting changes but have not tried them.

To make the above changes, cut and paste this into your browser: chrome://flags/#autoplay-policy

Meanwhile ....

Hello Google!

You promised to fix this. Things are now worse than ever.

What the hell is going on?

Mike "Mish" Shedlock

No. 1-16

Also selling creditcard info and merchant transaction info to any internet company should be FORBIDDEN.


So nobody thinks I am just hating on Google I will say that Facebook should also be broken up to several different companies by government and likewise these companies should be FORBIDDEN to exchange information between them.

Facebook should be broken as follows:

  1. Whatsapp and the ads run on that as one company.

  2. Instagram and the ads run on that as one company.

3.Original Facebook and the ads run on that as one company.

  1. Oculus VR and all the patents on that and revenue from the headsets and development as one.

Google had to hit their numbers to keep the stock goosed so Chrome started playing autoplay ads, most of which are run through Google Adsense and Doubleclikck aka Google itself since Google has monopoly like control of the market for ads placed on other websites.

It is easy when you control everything. Google is WORSE than Standard Oil or any other monopoly ever was.

Google should be broken by government to several different companies FORBIDDEN to work together and FORBIDDEN to exchange any information between them and FORBIDDEN to track people among all of them.

Google should be broken as follows:

  1. Google the search engine and ads run on google search as one company.

  2. Youtube and the ads run on youtube as one

  3. Google adsense and Doubleclick so all ads run by Google on other sites than Google and Youtube and Gmail as one.

4.Chrome and all the advertising money google gets when people search on Chrome as one.

  1. Gmail and Gsuite and Google docs drive and calendar and all advertising on them run as one.

  2. Android mobile operating system and all ad money google gets when people use android phones as one.

  3. Google play and all of the huge money google gets from apps as one. Also as part of this Android giving a monopoly to google play should be stopped and there should be free competition among app stores.

  4. Everything else Google owns like Zagat, ITA software, Google shopping, and all ads run on them as one.


Use firefox and install an ad blocker. Google chrome is after-all a framework for google advertising and tracking. However don't be surprised when certain web sites refuse to show you content because the adblocker is running.

In general the web has been ruined by over complicated wanky script technology that fouls slow connections and makes the whole browser experience tedious. It is a consequence of the new software engineering "think". Where resources like CPU speed, network bandwidth and memory are considered infinite and optimization is something the compiler (or browser) must worry about - not the developer.

It is perhaps a consequence of the quality of IT degrees on offer, where the focus is on "data patterns" and programming is a Lego building exercise. Where the word algorithm has been replaced by the phrase "data pattern", coined by a pretentious academia of real-world-ignorant Masters and PhDs.

Practical common sense and innovation are slowly giving way to rigid custom because its easier to hand out degrees if all the student has to do is remember some rules and no actual thinking is required.


You shouldn't block ads on Mish's site.