Company Should Be Recognized for Identity Theft
Companies are recognized all the time for their irresponsibility when it comes to alerting their customer base of an identity theft hack. Just imagine finding out a year after the fact that your data held by one of your trusted companies in which you do business with decided to postpone telling you because of the potential bad PR.
Well how about a company that does it right? Brinker International, the company behind Chili's restaurants, had a security breach occur where their database was compromised. What did they do about it? Did they take the path of irresponsibility and delay reporting this incident to those effected?
No, they reported it the same day. Can you imagine corporate America acting responsible? Brinker should be recognized for their responsibility in a time where companies are more concerned about the public relations hit they might take than taking care of their customer base.
Ryan Wilk, Vice President of Customer Success says, “Brinker proves to be taking their customer’s online security seriously by reporting the breach incident on the very same day it was discovered so that customers can take action and secure their information right away – by monitoring their credit or freezing it if required."
Data base breaches are a way of life. It is going to happen. I doesn't matter what type of security is in place. The reality is that hackers are proving smarter and way ahead of the curve more so than Corporate America. The key is how will a company respond when it happens? Brinker should be congratulated for their outstanding response!