I had to comment on this article. I used to work for PepsiCo until late last year. I had been there a long time. So, when I saw this Coke vs Pepsi article, I was intrigued.
This article compares how Coke stock vs Pepsi stock did over the last 10 years. The winner by a hair is Coke.
A couple of insights this article highlights are if you buy a good stock and hold it for a while, you are almost always going to make money. In this case about 2.6 to 2.7 times your original investment. This is an approach (buy good companies and hold them for a long time) Warren Buffett takes also.
The other insight this article suggests is there are some stocks that do well regardless of how the economy is doing. Stocks like Pepsi and Coke are a couple of them. When I was at PepsiCo, we used to say if things are going well, people are going to eat (PepsiCo also owns Frito Lay) and drink and if times are tough, people are going to eat and drink.
Consumer goods stocks, like PepsiCo and Coke, will always have a place in my portfolio. Of course, working for PepsiCo for such a long time, it will only be PepsiCo and never our rival Coke, which is a 4 letter word!