Regular investors are always "late to the ball game". They rush to an asset once it starts making the news. By then, the rally has LONG been underway. https://finance.yahoo.com/news/recession-fears-have-investors-going-to-gold-as-a-hedge-prices-are-skyrocketing-162108787.html
But...it's these people that push up the prices of our shares since we wisely got there much sooner than they did and MUCH sooner than the media picked up on it.